Corporate Strategy

Corporate Strategy refers to the overarching plan and direction that a company adopts to achieve its long-term objectives and sustain competitive advantage. It involves making decisions regarding the allocation of resources, including capital, personnel, and technology, to align various business operations and initiatives with the company’s mission and vision. Corporate strategy encompasses identifying growth opportunities, determining which markets to enter or exit, managing acquisitions and divestitures, and positioning the organization in relation to its competitors. It aims to optimize the company’s overall portfolio of business units to enhance profitability and shareholder value while considering external market conditions and internal capabilities. Key components often include strategic planning, risk management, and performance measurement.